Challenge: Low ad performance and high cost-per-click limited visibility. Solution: We restructured Sponsored Products campaigns, added negative keywords, and redesigned A+ Content. Results (60 days):
Ad sales increased by +92%
CPC decreased by 18%
Organic ranking improved on 12 top keywords
Health & Wellness Brand (Confidential)
Challenge: Listings were under-optimized with low conversion rates. Solution: Implemented SEO-rich copy, lifestyle images, and comparison charts; built a cross-selling strategy. Results (90 days):
Conversion rate improved by +35%
Ad ROAS improved from 2.1 → 4.0
Expanded catalog into 2 new categories
Pet Products Seller (Confidential)
Challenge: Overstock inventory and poor logistics compliance. Solution: Forecasting system + FBA prep support + bundle creation. Results (120 days):